UBS — TOPSY GADGETS 2025

Topsy and his friends are back, bringing the new UBS Gadgets 2025 with them.

For more than ten years we have accompanied the UBS kids universe and developed new stories around Topsy and his friends year after year. For this year’s gadget campaign we produced a 42-second animated spot that presents the new collection while remaining a firm part of the Topsy family world.

From storyboard and character animation setup to final compositing, everything was created as one coherent production at Pixcube. The characters were animated in our studio in Berg TG, staged in carefully designed 3D sets and brought together in a spot that speaks to children and parents alike: playful, warm-hearted and full of Topsy charm.

The spot runs online and is present in all UBS branches. It accompanies the gadgets waiting there for young customers. Another chapter in a story we have helped write since 2013.