● CH · 01
Topsy
UBS
03 / Characters
Characters
with lasting
appeal.
Mascots that have delighted children and adults for years. A selection from our character gallery for brands, retail and recurring experience worlds.
● CH · 02
Luki / Lukis Welt
Luzerner Kantonalbank
● CH · 03
Carlos Welt
Thurgauer Kantonalbank
● CH · 04
Kabi
Schwyzer Kantonalbank
● CH · 05
Hey Clay
ALDI SUISSE
● CH · 06
Dogsy
Pixcube
More work Suisse Toy · TV spots for the Swiss toy fair
ALDI Hey Clay character-driven clay animation with a stop-motion look
VDFU member character design for theme parks and experience worlds
Details
Characters with project context.
The character world remains structured and editable, linked to the relevant references and expanded with our VDFU focus on character development for leisure worlds.
CH / 01
UBS
Character World
Topsy
Central UBS character world with spots, games, gadgets and event formats.
For many years, Pixcube has continued to develop the world around Topsy and his friends for UBS, from films and game ideas to campaign assets and event material.
Area of use
Kids, games, events
CH / 02
Luzerner Kantonalbank
Character World
Luki / Lukis Welt
Long-term character world for children’s communication and brand loyalty.
Luki represents a child-friendly brand world with recurring visual applications in film, communication and experience formats.
Area of use
Brand character
CH / 03
Thurgauer Kantonalbank
Character World
Carlos Welt
Character-based children’s world for communication and play.
Carlos World shows how brand characters can be used and maintained across different formats over a longer period of time.
Area of use
Kids, games
CH / 04
Schwyzer Kantonalbank
Character World
Kabi
Character world for the children’s area of Schwyzer Kantonalbank.
Kabi and Kabi’s World are among the Pixcube projects where character, communication and a child-friendly visual world work closely together.
Area of use
Kids, brand world
CH / 05
ALDI SUISSE
Character World
Hey Clay
Clay-character spot with a deliberate stop-motion feel.
For ALDI SUISSE, Pixcube developed the Hey Clay spot, staging clay figures with clear materiality, character timing and a controlled stop-motion look.
Area of use
Retail, character spot
CH / 06
Pixcube
Character World
Dogsy
Pixcube’s own motif from the character world.
Dogsy represents the illustrative, character-based approach Pixcube brings to brand and entertainment projects.
Area of use
Studio character
VDFU · Character design
Characters for
theme parks and
experience worlds.
Mascots give theme parks character, speak to visitors of all ages and work for merchandising from T-shirts to plush toys. As a VDFU member, we support this development with design, animation and brand-appropriate execution.